Wine Investment

Wine investment is becoming increasingly popular as wine drinking has become more popular throughout many countries, including the United States. These new wine drinkers often turn to wine investment as a means to diversify their portfolio in a unique and exciting fashion. There are many important things to muse over when considering wine investment for you and your family.

What is Wine Investment?

Making a wine investment is in many aspects the same as investing in the stock market or any other area. There are potential risks and benefits, and proper strategy and education are required. Things sometimes turn out worse than you expect and it is easy to be fooled or scammed in this expanding industry.

Before becoming a wine investor, you must know what investment wines are. Not all wines are investment wines, in fact only an extremely small percentage of labels are wine varieties can actually be considered for wine investing. An investment wine has these characteristics:

o Highly recognizable brand name and label, typically with expensive bottles and vintages. This increases demand and ensures quality, consistency, value and demand.

o Extremely highly rated by renowned critics, experts and magazines. What good would a wine investment be if it was in a wine that nobody wanted? The higher the rating, the more valuable and sought after your investment wines will be.

o Extended and improving drinking windows are important; meaning, will people be able to drink the wines for years to come, and will the wines actually improve with age? Wines with a short shelf life have little chance to provide a strong return on investment over time.

Here are some tips, reminders and helpful guidelines for your wine investment future:

Of course, you should make sure to do your research. As with any other form of investment, wine investment can be tricky. It is not as easy (or in most cases, as lucrative) as certain media stories may make it appear. It requires careful strategic moves and in general also requires the ability to wait for the long haul in terms of seeing significant gains.

A new wine investor should also make sure to seek out the proper sources. There are many startup companies that are either scams or have the potential to fold and go bankrupt, thereby eliminating your wine investment. There are however, well recognized, quality wine brokerages that can ensure that what you are getting is not only the real deal but will be protected.

Speaking of protection, you must protect your investment wines. As mentioned above, the first step is to find reputable sources of which you can obtain the wines from, thereby guaranteeing the wine is legit and the wine brokerage will not be folding. After that, you must store your wines in ideal conditions in terms of temperature, humidity/moisture and sunlight. Additionally, your wine investment should be insured against destruction or theft.

4 Reasons Why Realtors Prefer Professional Business Card Designs

Business in general requires you to be on your toes, professional. Almost universally you are judged by your first appearance and presentation. This may seem harsh but in the real world this is what happens. A business card is a representation of yourself, your business and the image it is trying to portray. Without such a creation of image, your brand, a business could not and would not exist. Whether or not you try to create a brand or not, eventually, one will exist. This is due to perception and how it translates into the market. If an image is going to exist, wouldn’t you want to create it yourself? Allowing your clients to create an image for you is risky business and not very good business.

In the real estate world, realtor business cards are like gold. Being they are basically in business for themselves, they need to have a way to show representation. Realtor business cards are exactly the way to do this. Here are four reasons why a realtor needs business cards specifically designed for a realtor and should NOT use a template design.

Reference Material
A realtor is someone who is often referenced by the clients, customers, and business relationships. A realtor does not leave a first transaction as a sale on a home. A real estate sale often takes time and a generous amount of money. Moreover, a person looking to buy real estate has many options to choose from not only in the real estate property, but in the person who aids them along in a real estate property purchase. Having well designed realtor business cards are a very large and good step in the right direction. If it comes down to someone who has a well designed realtor business card brand with an eye catching design and memorable sales copy on the card versus someone who doesn’t have realtor business cards or chose poorly from a local printer using a generic template other businesses use, the one with the branded cards will get the sale. More than likely, it was because the person could reference the realtor easily and quickly. They had a picture of them in their mind placed there by the realtor’s business card and reinforced by the realtor’s sparkling personality.

Professional Business Card Graphic Design
Realtor business cards add a touch of professionalism if done right. Done ‘right’ does not mean rough up a design on your home computer and print it out on your home laser printer. It does not matter if you like the design. My Mom likes everything I do but strangely enough everyone in the world doesn’t always agree with her. Love you Mom!

The way to really get the most out of your realtor business cards is to have them professionally made with a graphic design specialist as part of the process. It is in your best interest to have a professional with knowledge of your industry provide you guidance on your design choices. You make the choices on what goes on the card ultimately with their advice on the pro’s and con’s of a particular choice is the smart way to go.

Remember, you get what you pay for. This is especially true for those that are looking to purchase business cards. There are many shortcuts that can make business cards cheaper. In turn, this makes them look and feel cheaper. If you think your client will not know the difference, think again. A professional, quality business card will make you stand out among the crowd. This is mainly due to catching 100% of their attention. If you hand them something sturdy, design rich, clean and easy to reference, they will see an automatic difference in quality and directly relate that to the services you provide. Do you want to be seen as cheap or quality? Put that another way would you rather have a 2% or 8% commission?

Business Necessity
If you have not gathered the concept, business cards are, indeed, a necessity. This is not speculation; it is a fact. Realtor business cards are used constantly and on many occasions. Some of the most noted occasions realtor business cards are used are:

- Open Houses
- Conventions
- Showing houses
- Flyers and mailers

These are not the only times a card is used, however, they are the most common situations realtor business cards would be used effectively.

Effective Advertising
Often times realtor business cards are used for advertising. This is the most effective form of advertising. The business card works similar to word of mouth. If a person had a good experience with you or your company, they will often recommend your services to a friend if they are in need. They will, in turn, pass off your business card to their friend. Not only did you have a transaction with one person, you got another transaction as a referral. Repeat business is how businesses thrive, with real estate being no exception.

Business Competitors – 3 Differentiation Techniques For Your Small Business

With the boom of information over the past few years, aspiring entrepreneurs and small business owners can easily start a business. Although this creates a healthy business environment, the space is becoming more competitive than ever. In this article about business competitors for small business owners, I am going to highlight 3 differentiation techniques that you can apply to set yourself apart from competitors within your niche or sector.

Sometimes, business competition may create the false impression that the only way to survive is to completely give up your business. This is not true, especially nowadays where the costs of exiting a business is very high. With that, let us get started with the 3 differentiation techniques that will literally make your business competitors totally irrelevant.

Stop Following Your Competitors

A lot of business owners nowadays are sucked into the euphoria of copying what their competitors are doing, especially the market leaders. What they fail to realize is that what the competitors are doing publicly might not be the ultimate weapon that they use to win the race. Copying pushes your business deeper into the red bloody sea of competition, which you are already losing ground.

To be different, you need to stop copying what your competitors are doing. Start to find reasons why customers return to you and broadcast the reasons as your unique selling point. It might be the quality of products that you offer or the shopping experience that you provide which your competitors are unable to offer. This also means that if one of your competitors start to slash their price, you don’t need to cut your margins and get into a price war.

Promote Innovation Within Your Business

If you are in a traditional business such as local retailing or battery manufacturing whereby it is hard for you to differentiate from the rest of your competitors, you should start promoting innovation throughout your business. Open yourself to new ideas from customers, employees or even other business owners that are from another industries.

How are you going to discover these ideas? Easy! Start attending your local Chamber of Commerce meetings and trade conferences that are held throughout the country. Innovation is not about brainstorming for a completely new idea but rather, trying to apply something from another industry into your business in order to stand out among the rest. Instead of following industry standards that are set by market leaders, start setting your own standards that will make your business the leader.

Discover New Marketing Opportunities

Getting your business out in front of more eyeballs is getting easier due to globalization and the rise of the Internet. If you have been marketing only to locals via Yellow Pages or classified ads in your local newspapers, it is time for you to move onto the Internet. Why does a local small business need to have an online presence? Well, more people, including those that are from your local community are getting online today to conduct their research prior to putting their money on something.

If your business is able to provide them with the assistance such as a free consultation or useful content that solves their problem, you are indirectly building the relationship and trust with them. They will definitely prefer to be your customers compared to a big international corporation or a small business company that they knew nothing about.